FI Women Libia Rafroidi

Launched a year ago on Women’s Day, the campaign embraced 10 videos featuring interviews with 10 women from our organization in positions of responsibility. Each protagonist discussed key topics for women’s leadership, including career development, equal opportunities, and work-life balance.

The campaign aimed to showcase real stories of overcoming barriers to inspire other women and advocate for equality in business. Here’s a brief summary of what our protagonists shared.

The FI Women Video-series

The first episode of our campaign was headed by our CEO María Corominas, who discusses equal opportunities at FI Group and its evolution over her 20-year career, emphasizing equal treatment for men and women. Amber Farrington, Consulting Director at FI Group UK, agrees with Maria about equal opportunities at FI Group, along with respect and recognition. In this respect Renata Menezes, Business Director of FI Group Brazil,compares FI Group’s gender balance with Brazilian standards, emphasizing a 50 percent share of female staff.

On the third episode we travelled to Chile where Marriet Urbina, Hispanic American Markets Director, emphasizes that  the company’s growth is based on performance and potential, regardless of gender. Which is also confirmed by Marta Sebastiá, International Consulting Manager, who shares her experience finding gender-neutral recruitment processes at FI.